Never Said & Done Comms Consultancy / Logo Design
Setting the foundations of a unique brand positioning.
BRIEF
Never Said & Done is a comms consultancy redefining the comms world’s often linear, performance-driven and competitive focus. Instead, they're uplifting the value of difference, reminding people it's ok to have-a-go at new things, even when you've long left the schoolyard playground. To set the foundations of this unique brand positioning, the logo needed to be approachable, not-too-corporate, and show elements of play without seeming juvenile or naive.
Building on your communications skills is Never Said & Done.
SOLUTION
The brandmark forms abstract lettering of Never Said & Done’s initials ‘NSD’ while taking on the form of building blocks positioned along an infinity loop. This has then been paired with a wordmark to form the logo; consisting of two font variations to distinguish the brand name from the business type.
LOGO
BRANDMARK
STACKED LOGO
What’s to come for Never Said & Done?
RESULT
Never Said & Done has started their venture with Resume Ready a self-guided online course. Their new logo works to position the course as friendly and welcoming for anyone to join and benefit from. This sets the tone for future offerings, establishing the brands position as approachable and trustworthy, like a friend you’d console for advice.
“Every time I look at my logo and brand mark, I feel excited, it just makes sense”
“You can trust Katelyn when working with Possum Media, - you'll be in awe of how her brain works. Every time I look at my logo and brand mark, I feel excited, it just makes sense. It's an accurate and creative interpretation of my business and what I offer, and in going through this process I was able to more clearly articulate what my company does. After our initial conversation, I was eager to see what came next, Katelyn provided an intricate reverse brief, almost like she'd gone into my brain to collect all the information relating to my business. So easy to work with, and I have every confidence in recommending Possum Media to others for any branding.”
SADIE SAID, FOUNDER
NEVER SAID & DONE
