Murray’s Cleaning Solutions / Website Design & Development / Social Media
Establish an online presence to build brand awareness and credibility.
BRIEF
Murray’s Cleaning Solutions (MCS) is a commercial and office cleaning business based in Shepparton, a rural town in central Victoria. After running the business for a year, MCS were ready to establish an online presence. Being a service business in a small community, ranking in local search results was the main priority, while building brand awareness and credibility. Ultimately, they wanted to form solid foundations and set the scene for future lead generation campaigns.
Create a simple website, Google My Business and social media profiles.
SOLUTION
Using MCS existing logo and bubble pattern, we expanded on the desired clean aesthetic by formatting the website and social media content with clear alignments, generous negative space and maintaining a somewhat monochromatic colour scheme. The website text and site map balanced the need to rank for local search terms with MCS genuine ethos and customer-centric approach.
“Our new website looks fantastic and perfectly captures the cheerful vibe of our team”
“We at Murray's Commercial Cleaning Solutions are over the moon with the fantastic job Possum Media did for us! As a local business in Shepparton, we needed a team we could trust to get our website up and running, and Katie and her team at Possum Media nailed it.
To be honest, we had no idea what direction we wanted to go in at first. But Katie was amazing—we sent her voice memos and used the basic info we gave her to create the incredible website we have today. They made the whole process easy and fun, and their remote marketing magic has really put us on the map in the community.
Katie and her team are not just talented but also super friendly and totally got what we were after. Our new website looks fantastic and perfectly captures the cheerful vibe of our team. If you're looking for a crew that knows their stuff and genuinely cares about your business, we can't recommend Possum Media enough.
Big thanks to Katie and everyone at Possum Media for all your hard work and continued support!”
The Team @ Murray's Cleaning Solutions
RESULT
It’s all about the long-game.
By balancing performance and uniqueness in the beginning, MCS has planted seeds to grow a rich connection with their tight-knit community that will see their brand garnering invaluable goodwill and brand equity to flourish in the long-run.