Possum Media is a design-led marketing agency based in Melbourne. We use the power of cohesive, functional and user-centric communications to build, revive and propel brands.

WHAT IS DESIGN-LED MARKETING?

Design-led marketing involves design thinking (a non-linear and iterative process) and creativity to develop brand strategies, materials and experiences that engage and resonate with audiences. Unlike traditional marketing that is often centred around message delivery and sales outcomes, design-led marketing takes a more holistic approach.

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Here are 5 Aussie brand refresh examples we love! @cleanupaustralia by @uberbrandagency @commbank by @re.design.global @stocklandliving by @principalsbranding @auspost by @principalsbranding @rebelsport by @hulsbosch.design #AussieBrands #Bran
Just as you carefully prune, replenish water, and rearrange flowers to maximise their beauty and longevity, nurturing your brand requires the same thoughtful attention and care. 🌸✨ With a brand refresh, you can: 🤝 Connect. Ensures your business
A brand refresh may involve updating elements like your logo, colours, and what you tell your customers. Think of a brand refresh like changing your storefront display or rearranging your shelves to showcase new products. It's about keeping things f
🚨 Spoiler 🚨 In Bridgerton S3, we witness Penelope *successfully* 😏 transform her look into something more alluring, fitting and contemporary. From a brand refresh perspective, here’s what we learnt: 🎯 Know your audience. Pen draws inspi
To celebrate the recent launch of Possum Media, we are offering an Express Brand Refresh package. This is a great opportunity to start fresh in FY25 and hit the ground running! With the Express Brand Refresh you could have your logo, visual elemen
Most people are familiar with how to buy something online like a pair of shoes or skincare. Pick Product > Add to Cart > Checkout > Pay But, what does it look like to buy from Possum Media? The services are tailored, so you can’t j
Hey there lovely people! 🙋‍♀️ I’m Katie Said (she/her), the creative powerhouse behind Possum Media, a design-led marketing agency empowering small businesses. As I reflect on my journey in the business world, I find myself drawn to the